As the owner of Bizvidmedia Productions, it is so important for me to keep up with the constantly evolving trends within our industry. I find it alarming that 12 years ago ( now I have aged myself) I went to film school, where I was spending over 100k, and was digitizing footage! Dear lord, have things changed. Any other filmmaker out there may be chuckling to themselves, but this was before the digital revolution! The rapid growth of technology has forced us to change the way we have become filmmakers. I consider myself a permanent student, because as soon as I learn a new videocamera, workflow, or editing software- It changes! What I find the most intriguing is how people consume video content. Recent trends have led to a BOOM in video marketing, mobile advertising and social media and has been a journey to adapting our company strategy to change with this growing demand.
Streaming Television Services
Think about it? How do you like to watch your favorite show? If your like me, then with a glass of wine on a Sunday watching my favorite binge-worthy shows. Netflix, Apple, Hulu and Roku have absolutely changed the way we watch TV. Atleast we no longer have to fight with our siblings over the remote control! More than ever, viewers are watching TV whenever and however they want!
Mobile Devices
When do we see someone not on their phone, right? We are obsessed with our mobile devices and spend an incredible amount of time on our mobile screens than with desktops. My cellphone is practically my third hand. I think I speak for many when I say, I'd rather have a phone then a boyfriend. Kidding. Not Kidding. Mobile video advertising is growing faster than any other form of digital advertising and businesses are finally recognizing the value of targeting and focusing on mobile users.
Social Media
Wanna be facebook friends? Instabuddies? Not only are people watching video on their smartphones, but they are actually making it themselves! I spend hours skimming through Facebook and Instagram watching videos that people made themselves. Literally anyone, can help their brand by creating their own videos and posting them on their social media platforms.
Need help creating video for your company? Call us for a free consultation today or email us at eb@bizvidmedia.com
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